A healthcare discount plan is a membership-based program that offers participants reduced rates on various medical services and treatments. Members pay a monthly or annual fee in exchange for access to a network of healthcare providers, such as doctors, dentists, and hospitals, that have agreed to offer discounted prices for their services. These plans are not insurance; instead, they provide cost savings by negotiating lower fees for members. Healthcare discount plans can cover a wide range of services, including doctor visits, dental care, vision care, prescription drugs, and more.

They are designed to help individuals and families save money on healthcare expenses that may not be fully covered by traditional insurance. In terms of revenue, the U.S. healthcare discount plan market was worth US$ 1.69 Bn in 2022, anticipated to witness CAGR of 10.8% during 2023 – 2031.

U.S. Healthcare Discount Plan Market Revenue & Forecast, (US$ Million), 2015 – 2031

Trends in the U.S. Healthcare Discount Plan Market

• The current trend in the healthcare discount plan market is the escalation of healthcare costs. As medical expenses continue to increase, individuals and families face greater financial burdens. Healthcare discount plans offer an attractive solution by providing discounted rates for a range of healthcare services, helping to alleviate the strain on consumers’ wallets. This trend is being fueled by the ongoing surge in healthcare expenses, motivating more people to seek cost-effective alternatives like discount plans to access essential medical care.
• Another ongoing trend driving the healthcare discount plan market is the effort to expand access to healthcare services. With millions of individuals lacking comprehensive health insurance coverage, discount plans bridge the gap by offering discounted rates for various medical treatments and procedures. This inclusive approach is becoming increasingly relevant, especially in areas with limited healthcare infrastructure. As efforts continue to ensure broader healthcare access, healthcare discount plans remain a viable means to make essential services more affordable and accessible to a wider population.

Virtual visits segment has gained popularity in recent years and is anticipated to be the fastest growing segment in the U.S. healthcare discount plan market in the years to come.  The growth is fueled by the increasing adoption of telehealth services. In 2021, telehealth visits surged by 50%, with 8% of Americans using virtual healthcare services. Healthcare discount plans are recognizing the importance of virtual care, negotiating discounted rates for remote medical consultations, which are in high demand due to their convenience and accessibility.

Virtual visits enable patients to consult healthcare providers without the need for physical appointments, saving time and money. This segment’s rapid growth aligns with the ongoing shift toward telehealth solutions as a cost-effective and convenient healthcare option for Americans.

Family coverage type segment had the highest share in the U.S. healthcare discount plan market in 2022. This is driven by its cost-effective approach to covering multiple individuals under a single plan. Families are increasingly seeking ways to manage healthcare expenses efficiently. In the US, the average annual family health insurance premium was over $22 thousand in 2022. Healthcare discount plans offer a budget-friendly alternative by negotiating reduced rates for a range of medical services, making it an attractive choice for families looking to mitigate the financial burden of healthcare costs. The ability to access discounted care for all family members underpins the dominance of this segment.

Texas is expected to witness the highest growth rate in the healthcare discount plan market during the forecast period. The growth is primarily due to its rapid population growth and diverse healthcare needs. As of 2021, Texas had over 29 million residents, making it the second most populous state in the country. The state’s expansive and varied demographic, including urban and rural communities, drives a significant demand for accessible and affordable healthcare options. Healthcare discount plans resonate with Texans seeking to manage their healthcare costs effectively. With rising healthcare expenses and a focus on financial prudence, the Texas segment experiences substantial growth as individuals and families opt for these plans to secure essential healthcare services at discounted rates.

Competitive Landscape

Some of the key players operating in the U.S. healthcare discount plan market are

• AmeriPlan Corporation
• Avia Dental Plan
• Careington International Corporation
• Florida Health Solution Corp. (FHS)
• freshbenies
• Humana
• NEW BENEFITS
• Sam’s West, Inc.
• True Dental Discounts
• UNITEDHEALTH GROUP
• Xpress Healthcare Limited
• Other Industry Participants

U.S. Healthcare Discount Plan Market Key Takeaways

Report Layout

U.S. Healthcare Discount Plan Market

By Service

• Health Advocate
• Alternative Medicines
• Prescription Drugs
• Virtual Visits
• Dental Care
• Vision Care
• Hearing Aids
• Chiropractic Care
• Wellness Plans
• Others

By Coverage Type

• Individual
• Family
• Others

By Region

• Northeast
• West
• South
• Midwest

Table of Contents

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Note: This ToC is tentative and can be changed according to the research study conducted during the course of report completion

**Exclusive for Multi-User and Enterprise User.

U.S. Healthcare Discount Plan Market

By Service

By Coverage Type

By Region

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Note: This ToC is tentative and can be changed according to the research study conducted during the course of report completion

**Exclusive for Multi-User and Enterprise User.

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