Global Butter Powder Market Accounted for US$ 2.23 Billion in 2022, Estimated to Gain CAGR of 6% from 2023-2031.

Butter powder is a dehydrated form of real butter made by removing the moisture content. It retains the flavor and fat content of butter and can be reconstituted with water to form a creamy, buttery spread or used as a seasoning in cooking and baking.

In the global butter powder market, conventional butter segment dominates in the nature category. Conventional products are more widely available and tend to be more affordable compared to organic alternatives. This accessibility and affordability made conventional butter powder the preferred choice for a broader consumer base, especially in food manufacturing and processing.

COVID-19 Impact Analysis on Global Butter Powder Market

Pre-COVID-19, the butter powder market was steadily growing, driven by convenience and extended shelf life. However, the pandemic accelerated its demand as consumers sought longer-lasting pantry staples. Post-COVID-19, this trend continued, with a heightened focus on home cooking and food storage. Butter powder’s versatile applications in cooking, baking, and seasoning contributed to its sustained popularity as a practical and flavor-enhancing ingredient.

Global Butter Powder Market Revenue & Forecast, (US$ Million), 2015 – 2031

A significant driver in the butter powder market is the product’s convenience and long shelf life. Butter powder’s dehydrated form makes it easy to store without refrigeration, ensuring a longer lifespan compared to fresh butter. For example, traditional butter typically has a shelf life of a few weeks, while butter powder can be stored for up to two years. This extended shelf life reduces food waste and appeals to consumers looking for pantry staples with a longer usability period, contributing to its popularity in both households and the food industry. One notable restraint in the butter powder market is the variability in flavor and texture compared to fresh butter. While butter powder retains the essence of butter, some consumers may perceive differences in taste and creaminess when reconstituted. The processing and dehydration methods can impact these characteristics. This flavor and texture variability may pose a challenge in meeting consumer expectations, particularly in culinary applications where the distinct qualities of butter are essential, such as baking and pastry making, potentially limiting its adoption in certain premium food segments.

In the global butter powder market, peanut- flavored butter powder is the dominating segment driven by its versatile use in both sweet and savory dishes. peanut- flavored butter powder finds extensive application in baking, desserts, and beverages, making it a popular choice among consumers for adding chocolaty richness to their creations.

North America dominated the global butter powder market in 2022. The US and Canada, in particular, have strong consumer demand for convenience foods, including powdered butter. This demand is driven by factors like baking, snacking, and outdoor activities where powdered butter is a practical ingredient. The region’s well-established food processing industry also contributes to the dominance of butter powder.

Competitive Landscape: Global Butter Powder Market

• BetterBody Foods
• Betty Lou’s Inc.
• Garden of Life
• Hoosier Hill Farm
• Laita
• Nutricost
• Nutrient Survival
• PB2 Foods, Inc.
• powbab
• Z Natural Foods LLC
• Other Industry Participants

Report Summary of Global Butter Powder Market

Global Butter Powder Market:

By Nature

• Conventional
• Organic

By Flavor

• Cocoa
• Almond
• Peanut
• Others

By Distribution Channel

• Supermarket/Hypermarket
• Convenience Store
• B2B
• Specialty Store
• Online Store

By Region

• North America (U.S., Canada, Mexico, Rest of North America)
• Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
• Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific)
• Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
• Latin America (Brazil, Argentina, Rest of Latin America)

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