Premium bottled water refers to bottled water products that are positioned at higher price points and marketed as offering superior quality, unique attributes, or luxury experiences compared to regular bottled water. These products often emphasize factors such as purity, mineral content, special sourcing, innovative packaging, or exclusive branding to attract discerning consumers who are willing to pay a premium for a perceived higher value or experience. Examples of premium bottled water brands include FIJI Water, Evian, Voss, Smartwater, and Icelandic Glacial.

The premium bottled water market encompasses a diverse range of products positioned at higher price points than regular bottled water, targeting discerning consumers seeking superior quality, unique flavors, and innovative packaging.  In terms of revenue, the global Premium Bottled Water market was worth US$ 20.66 Bn in 2023, anticipated to witness CAGR of 7.5% During 2024 – 2034.

Global Premium Bottled Water Market Revenue & Forecast, (US$ Million), 2016 – 2034

Global Premium Bottled Water Market Key Drivers and Factors:

• Growing concerns about hydration, wellness, and clean living have propelled demand for premium bottled water, perceived as a healthier alternative to sugary beverages and artificially flavored drinks.
• Premium bottled water brands leverage sophisticated branding, sleek packaging, and compelling storytelling to create aspirational lifestyle associations, resonating with consumers seeking status, sophistication, and luxury experiences.
• Increasing environmental consciousness has prompted premium bottled water companies to prioritize sustainability practices, such as eco-friendly packaging, carbon-neutral operations, and ethical sourcing, to appeal to environmentally aware consumers.
• Innovation in flavor profiles, infused botanicals, and functional ingredients has diversified the premium bottled water market, catering to diverse tastes and preferences while offering a unique sensory experience.

Type Outlook

Mineral water has witnessed a surge in popularity in recent years and is expected to emerge as the fastest-growing segment within the global premium bottled water market during 2024 – 2034. According to the U.S. Food and Drug Administration, mineral water is defined as water sourced from subterranean reservoirs with a minimum of 250 parts per million of total dissolved solids (TDS), protected by geological and physical barriers. What sets mineral water apart is its higher concentration of minerals and trace elements derived directly from its source.

Distinguished by its rich mineral content, mineral water offers numerous health benefits, including improved blood pressure, enhanced circulation, and fortified bone strength. Premium mineral water stands out for its attractive and innovative packaging designs, typically containing elevated levels of essential minerals such as calcium, magnesium, sodium, and zinc. Driven by increasing consumer expenditure on luxury goods like premium mineral water and growing awareness of its health-enhancing properties, the demand for mineral water is projected to experience a notable upsurge in the coming years.

The premium bottled water market is witnessing a significant transformation in its distribution channels, with a distinct division between online and offline avenues. Offline distribution channels that accounted for a significant market revenue in 2023, continue to play a vital role in reaching consumers through physical retail spaces. Specialty retailers, such as gourmet food stores, health food stores, and upscale supermarkets, remain key players in this landscape. These brick-and-mortar establishments offer curated selections of premium bottled water brands, providing consumers with the opportunity to explore and purchase high-quality products in person. Additionally, premium bottled water has become a sought-after offering in upscale restaurants, hotels, and hospitality venues. By collaborating with these establishments, premium water brands are targeting affluent clientele and are reinforcing their image as symbols of luxury and sophistication. Furthermore, convenience stores and gas stations are increasingly recognizing the demand for premium bottled water among consumers seeking convenience without compromising on quality. This offline channel presents an opportunity for premium water brands to tap into on-the-go consumption occasions and capitalize on impulse purchases.

In contrast, online distribution channels have emerged as powerful drivers of growth and accessibility in the premium bottled water market. E-commerce platforms have revolutionized the way consumers discover, compare, and purchase products, offering a convenient shopping experience from the comfort of their homes. Through e-commerce, consumers have access to a diverse selection of premium water brands, along with the ability to read reviews and make informed purchasing decisions. Moreover, the direct-to-consumer (DTC) model has gained traction among premium water brands, enabling them to bypass traditional distribution channels and establish direct relationships with consumers. Thus, the online distribution channel presents immense opportunities for premium bottled water brands to expand their reach, connect with consumers, and drive sales in an increasingly digital marketplace, which is propelling its demand in the years to come.

Europe holds a dominant position in the global premium bottled water market, boasting substantial consumption and sales figures. According to The Niche Research, Europe accounted for over 40% of the global premium bottled water market in terms of revenue in 2023, highlighting the region’s strong presence and influence in this sector. This dominance can be attributed to various factors, including the cultural inclination towards quality and luxury products. European consumers have a deep-seated appreciation for premium goods and are willing to invest in products that offer superior quality, distinct characteristics, and a luxurious experience. Premium bottled water, with its emphasis on purity, premium sourcing, and innovative packaging, resonates well with this consumer sentiment.

Furthermore, the European market’s focus on health and wellness has significantly contributed to the popularity of premium bottled water. As consumers are becoming increasingly health-conscious and seek alternatives to sugary beverages, the demand for premium bottled water, perceived as a healthier hydration option, continues to rise. This trend is supported by statistics indicating a steady increase in per capita consumption of premium bottled water across European countries over the past decade.

Additionally, Europe’s stringent regulatory standards for food and beverage products play a crucial role in shaping the premium bottled water market. Premium water brands operating in the region must adhere to rigorous quality control measures and comply with strict regulations governing water sourcing, processing, and packaging. These standards help instill consumer confidence in the safety, purity, and authenticity of premium bottled water products, further fuelling premium bottled water market growth.

Competitive Landscape

The premium bottled water market features a competitive landscape characterized by established players, niche brands, and emerging entrants vying for market share and consumer attention. Some prominent brands dominating the premium bottled water market include:

• Acqua Panna
• Alpine Glacier Water Inc.
• Berg Water
• Beverly Hills Drink Company
• Bling H2O
• BLVD Water
• Eternal Water
• Evamor
• Evian
• Ferrarelle
• FIJI Water
• Gerolsteiner
• Hildon
• Icelandic Glacial
• IJI Water
• Isklar
• Lofoten Arctic Water AS
• MINUS 181 GmbH
• Mountain Valley Spring Water
• NEVAS GmbH
• Perrier
• Roiwater
• San Pellegrino
• Smartwater
• Solán de Cabras
• Svalbarði
• Uisge Source
• VEEN
• VOSS Artesian Water
• Waiakea
• Other Industry Participants

Global Premium Bottled Water Market: Key Insights 

Global Premium Bottled Water Market

By Types

• Spring Water
• Sparkling Water
• Mineral Water
• Others

By Distribution Channel

• Online
• Offline
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Others

By Region

• North America (U.S., Canada, Mexico, Rest of North America)
• Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe)
• Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific)
• Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
• Latin America (Brazil, Argentina, Rest of Latin America)

Report Layout

Table of Contents

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Note: This ToC is tentative and can be changed according to the research study conducted during the course of report completion.

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**Exclusive for Multi-User and Enterprise User.

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Global Premium Bottled Water Market

By Types

• Spring Water
• Sparkling Water
• Mineral Water
• Others

By Distribution Channel

• Online
• Offline

• • Supermarkets & Hypermarkets
  • Specialty Stores
  • Others

By Region

• North America (U.S., Canada, Mexico, Rest of North America)
• Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe)
• Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific)
• Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
• Latin America (Brazil, Argentina, Rest of Latin America)

The Niche Research approach encompasses both primary and secondary research methods to provide comprehensive insights. While primary research is the cornerstone of our studies, we also incorporate secondary research sources such as company annual reports, premium industry databases, press releases, industry journals, and white papers.

Within our primary research, we actively engage with various industry stakeholders, conducting paid interviews and surveys. Our meticulous analysis extends to every market participant in major countries, allowing us to thoroughly examine their portfolios, calculate market shares, and segment revenues.

Our data collection primarily focuses on individual countries within our research scope, enabling us to estimate regional market sizes. Typically, we employ a bottom-up approach, meticulously tracking trends in different countries. We analyze growth drivers, constraints, technological innovations, and opportunities for each country, ultimately arriving at regional figures.Our process begins by examining the growth prospects of each country. Building upon these insights, we project growth and trends for the entire region. Finally, we utilize our proprietary model to refine estimations and forecasts.

Our data validation standards are integral to ensuring the reliability and accuracy of our research findings. Here’s a breakdown of our data validation processes and the stakeholders we engage with during our primary research:

• Supply Side Analysis: We initiate a supply side analysis by directly contacting market participants, through telephonic interviews and questionnaires containing both open-ended and close-ended questions. We gather information on their portfolios, segment revenues, developments, and growth strategies.
• Demand Side Analysis: To gain insights into adoption trends and consumer preferences, we reach out to target customers and users (non-vendors). This information forms a vital part of the qualitative analysis section of our reports, covering market dynamics, adoption trends, consumer behavior, spending patterns, and other related aspects.
• Consultant Insights: We tap into the expertise of our partner consultants from around the world to obtain their unique viewpoints and perspectives. Their insights contribute to a well-rounded understanding of the markets under investigation.
• In-House Validation: To ensure data accuracy and reliability, we conduct cross-validation of data points and information through our in-house team of consultants and utilize advanced data modeling tools for thorough verification.

The forecasts we provide are based on a comprehensive assessment of various factors, including:

• Market Trends and Past Performance (Last Five Years): We accurately analyze market trends and performance data from preceding five years to identify historical patterns and understand the market’s evolution.
• Historical Performance and Growth of Market Participants: We assess the historical performance and growth trajectories of key market participants. This analysis provides insights into the competitive landscape and individual company strategies.
• Market Determinants Impact Analysis (Next Eight Years): We conduct a rigorous analysis of the factors that are projected to influence the market over the next eight years. This includes assessing both internal and external determinants that can shape market dynamics.
• Drivers and Challenges for the Forecast Period:Identify the factors expected to drive market growth during the forecast period, as well as the challenges that the industry may face. This analysis aids in deriving an accurate growth rate projection.
• New Acquisitions, Collaborations, or Partnerships: We keep a close watch on any new acquisitions, collaborations, or partnerships within the industry. These developments can have a significant impact on market dynamics and competitiveness.
• Macro and Micro Factors Analysis:A thorough examination of both macro-level factors (e.g., economic trends, regulatory changes) and micro-level factors (e.g., technological advancements, consumer preferences) that may influence the market during the forecast period.
• End-User Sentiment Analysis: To understand the market from the end-user perspective, we conduct sentiment analysis. This involves assessing the sentiment, preferences, and feedback of the end-users, which can provide valuable insights into market trends.
• Perspective of Primary Participants: Insights gathered directly from primary research participants play a crucial role in shaping our forecasts. Their perspectives and experiences provide valuable qualitative data.
• Year-on-Year Growth Trend: We utilize a year-on-year growth trend based on historical market growth and expected future trends. This helps in formulating our growth projections, aligning them with the market’s historical performance.

Research process adopted by TNR involves multiple stages, including data collection, validation, quality checks, and presentation. It’s crucial that the data and information we provide add value to your existing market understanding and expertise. We have also established partnerships with business consulting, research, and survey organizations across regions and globally to collaborate on regional analysis and data validation, ensuring the highest level of accuracy and reliability in our reports.