Unveiling the Evolution: Global Device as a Service Market Dynamics and Trends

The device as a service market has emerged as a transformative solution in the realm of technology procurement and management. Offering a comprehensive approach to acquiring, deploying, and maintaining devices, DaaS has reaped substantial attention across diverse industries worldwide. This innovative model provides businesses with a flexible, cost-effective alternative to traditional device ownership, allowing them to access the latest hardware, software, and support services while streamlining operations and reducing the complexities associated with technology lifecycle management. The convergence of hardware, software, and services into a unified subscription-based package has propelled the device as a service  market into a dynamic space, catering to the evolving needs of modern enterprises seeking efficiency, scalability, and agility in their technology infrastructure.

Understanding Device as a Service

Device as a service is a comprehensive subscription-based model that provides organizations with a complete solution for their device needs, including hardware, software, services, and support. Instead of the traditional method of purchasing devices outright, DaaS offers a more flexible and scalable approach by leasing or renting devices on a subscription basis.

Under the DaaS model, businesses can access a range of devices such as laptops, desktops, tablets, smartphones, and other hardware equipment along with necessary software applications and services. This typically includes installation, configuration, ongoing maintenance, security updates, and technical support throughout the device lifecycle. DaaS providers handle the procurement, deployment, management, and eventual retirement or replacement of devices, allowing companies to focus on their core operations without the burden of managing the complex aspects of IT infrastructure.

Ongoing Trends in Global Device as a Service Market

  • A recent study found that in 2022, 53% of organisations enabled hybrid work in 2022 and beyond, and almost half of the US workforce feels they can accomplish their job remotely. This is a fundamental shift in the nature of employment, with far-reaching ramifications for cybersecurity. The rise of remote and hybrid work arrangements due to the COVID-19 pandemic accelerated the demand for DaaS solutions. Companies sought scalable and manageable device solutions to support employees working from various locations.
  • AI and Automation Integration: Artificial intelligence (AI) and machine learning (ML) have invaded practically every corporate activity to improve efficiency, convenience, and cost-cutting, making them among the most popular technologies among enterprises. Companies can drive insights and automate data management activities more efficiently with the rising integration of AI and ML in the DaaS market.
  • Partnerships and Ecosystem Collaboration: DaaS providers are forming strategic partnerships with hardware manufacturers, software vendors, and service providers to offer integrated solutions and expand their service capabilities. In January 2023, ASUS announced a partnership with Freedom Systems to integrate devices, cloud services, information security, and IT technologies into a single device-as-a-service solution for easy workflow.

In 2022, IT and telecommunication industry had the highest share in the device-as-a-service market. The shift towards remote work has been accelerated within these sectors. DaaS supports the provisioning of devices for remote employees, ensuring they have access to necessary hardware, applications, and support regardless of their location, enhancing productivity and connectivity. Moreover by outsourcing device management to DaaS providers, IT and telecom companies have redirected their resources and focus on core business activities, innovation, and strategic initiatives rather than dealing with the operational aspects of device lifecycle management.

North America has been a prominent market for DaaS, primarily driven by the United States. The region’s strong technological infrastructure, high adoption of advanced technologies, and the presence of key DaaS providers have contributed to market growth. Enterprises in North America, especially in sectors like IT, healthcare, and BFSI (Banking, Financial Services, and Insurance), have been early adopters of DaaS due to its flexibility, scalability, and cost-effectiveness.

Global Device as a Service Market:

By Offering

  • Hardware
  • Software
  • Services

By Device Type

  • Desktops
  • Smartphones and Peripherals
  • Laptop, Notebook and Tablet

By Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

By End User

  • IT & Telecommunications
  • Healthcare & Life Sciences
  • Educational Institutions
  • Banking, Financial Services and Insurance (BFSI)
  • Public Sector and Government Offices
  • Others

By Region

  • North America (U.S., Canada, Mexico, Rest of North America)
  • Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe)
  • Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific)
  • Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
  • Latin America (Brazil, Argentina, Rest of Latin America)



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